Canopy
Nurture your crypto, watch your future bloom.
Highlights
Unlocking the power of crypto.
Hyperbolic discounting leads people to favor the short term. Canopy combats this by making the financial future concrete, visualizating progress, and reinforcing goals.
Utilizing the goal gradient effect causes people to persist through the hard parts of the journey when they might otherwise give up.
Building wealth is a long term project. Canopy uses recurring investments and well-chosen defaults to help users stay on track.
Demistify and communicate. Canopy makes the process of buying crypto easy to understand and execute.
The Problem
How can we help regular people build their financial future with crypto?
Crypto is the future of finance. The traditional financial system serves the interests of the wealthy. A decentralized financial system leveraging crypto rebalances power in favor of regular people. And yet, crypto is complex, intimidating, and confusing for many.
My Role
Product Designer
Timeline & Status
Q1 2025
In the oven
Team
Team of One
Overview
In recent years, inflation has eroded many people's financial futures, while Bitcoin investors saw returns above 800%. Yet 82% of Americans have never invested in cryptocurrency.
Canopy is designed to bridge this gap. Using behavioral science, and intuitive design, Canopy empowers everyday people to invest in crypto and confidently achieve their financial goals.
More Canopy coming soon to a screen near you.
